Chaucer Foods Announces Its Rebranding

Chaucer Foods, specializing in manufacturing freeze-dried fruits and baked croutons, has rebranded to support its new vision and business focus.

The company will provide a wider range of ingredients, products and solutions for its customers.

Scott Jacobson, CEO Chaucer Consumer, explains: “Our customers are under increasing pressure to innovate, to offer new eating experiences, in new formats, whilst at the same time improving nutrition and controlling costs. (…) Freeze-dried fruit and vegetables, which retain their original nutrients, flavor and color, and innovative, indulgent baked ingredients, can make an immediate positive impact on that challenge. Most importantly our experienced commercial and NPD teams are working far more closely with our customers than ever before, and at an earlier stage in the NPD cycle, to develop tailor-made solutions which can create real value for their business”.

The new Chaucer website presents useful content for food manufacturing businesses’ NPD teams. As well as details of over 75 different freeze-dried and baked ingredients, it contains information on food trends, organized by market sector and recipe ideas.