Chris Bavin Supports Coeliac UK’s Campaign for Gluten-free Convenience
Coeliac UK, the British charity for people with celiac disease and everyone living without gluten, is launching a campaign for the convenience retail sector, supported by TV presenter Chris Bavin.
The charity is now targeting smaller retailers to sign up to a new and specially designed “Gluten-free Guarantee basket” for convenience stores, which includes just four key items – to be launched at the National Convenience Show at the NEC Birmingham from April 24 to 26.
The basket for small local shops of under 3,000sq ft. in size consists of:
- Fresh gluten-free bread, of any type
- Gluten-free breakfast cereal
- Gluten-free pasta
- Sandwich, wrap or ready to eat meal on the move, labelled “gluten free”
In a recent survey undertaken by Coeliac UK, 80% of those surveyed said they have to visit more than one retailer to complete their gluten-free shopping. Respondents stated they want to see more options for gluten-free meals on the go, with 50% of those on a gluten-free diet stating that they attempt to buy food when they’re at work, but more than 75% find it difficult.
Chris Bavin said: “I am thrilled to be supporting Coeliac UK’s campaign to get smaller retailers to commit to a supply of gluten-free food. My wife has coeliac disease and I know how difficult it can be not being able to pick up everyday essentials when out and about or find something to eat on the move. Shopping more frequently for less is common now and people who follow a gluten-free diet want the same convenience and choice as everyone else. So we’re asking for retailers to sign up to this Gluten free Guarantee campaign and make shopping easier for everyone.”