Minor Figures, a plant-based beverage company, has received minority investments from Danone Manifesto Ventures, the corporate venture arm of global food and beverage company Danone, and Green Monday Group, a Hong Kong-based social venture model aimed at shifting the public towards sustainable living.
Minor Figures is a rapidly-growing independent company committed to crafting plant-based food products using simple, natural ingredients with few additives. Its founders have extensive experience within the coffee industry and have a strong portfolio of Barista Oat Milks and a line of Ready-To-Drink coffees and teas. Founded in 2015, the company has offices in the United Kingdom, United States, and Australia, and sells its plant-based beverages in 16 countries.
“We are excited to partner with Danone Manifesto Ventures and Green Monday Group,” said Stuart Forsyth, Chief Executive Officer and Co-Founder of Minor Figures. “The team at Danone Manifesto Ventures shares our core vision to create a sustainable future for humanity. We are confident they are the perfect partner to help us optimize and grow our multi-geo, multi-channel business.”
“We believe Minor Figures is a unique brand that strongly resonates with consumers in the fast-growing plant-based space,” said Clemence Delcourt, Chief Investment Officer of Danone Manifesto Ventures. “Minor Figures is fully aligned with our goal to partner with mission-driven food and beverage companies that are creating a healthy and sustainable future.”
The financial details of the acquisition were not disclosed.