DuPont targets growing markets with modular ingredient systems

A series of modular systems by DuPont Nutrition and Health target the growing production of baguettes and croissants in the Middle East and Africa, where industrial bakeries are on the rise.

DuPont aims to meet the needs of high-growth bakery markets for flexible, easy-to-use ingredients that put bakers in control of their product quality.

According to a Euromonitor forecast, packaged bread products in the region can be expected to grow more than 8% year on year up to 2020. This is a relatively steep growth curve compared to the virtually stagnant bakery market in Western Europe.

As Middle Eastern and African markets already boast the highest bread sales volumes in the world, the growth forecast indicates big potential for bakeries to expand.

Alternative to complex blends

The DuPont™ Danisco^® modular ingredient systems give bakers a flexible alternative to the complex blends that provide volume, softness, resilience and other functionalities.

“What we are offering is a range of strengthening and softening modules that allow bakers to adjust their bakery recipes to obtain a specific result – and they can do so without in-depth ingredient knowledge. That’s especially important if you are still concerned about altering formulations,” says Andy Flounders, senior bakery application specialist, DuPont Nutrition & Health in Braband, Denmark.

Volume versus softness

While the strengthening modules add stability and volume, the softening modules are designed to improve the soft, fresh-keeping quality of baguettes and croissants during shelf-life. Each module comprises a tailored combination of emulsifiers and enzymes from the DuPont™ Danisco^® range.

“All industrial bakeries experience seasonal fluctuations in flour strength, for example, which can have a negative effect on baguette volume. Instead of adding more of an all-in-one ingredient blend that provides volume and softness, bakers can use our strengthening modules to increase volume alone,” Flounders states.

Local production for international chains

The modules feature among a series of DuPont™ Danisco^® solutions for bakery growth markets, where the focus is on ease of use and consistent quality. “For local bakers that supply international fast food chains, meeting the chains’ stringent quality standards can be a major challenge. Our modular solutions can help bakers do that,” he concludes.