Europastry Announces Bakery Startup Accelerator

The new accelerator is launched by the global supplier of baked goods, Europastry’s new R&D center for bakery and baked goods, Cereal. Entitled ‘Baking the Future’, the six-month program aims to support start-ups around the world in developing their product, testing it in the marketplace and creating new business models.

“Through the program, Europastry increases the most groundbreaking start-ups and works with them in the development of solutions and services that can add value to their core business and also build their future business,” Ana Thielen, grain manager, told FoodNavigator.

The program stems from Europastry’s Baking the Future challenge, which was first launched in 2019. “It allows Europastry to get to know the accelerated projects in depth, increase their growth in a symmetrical way to the needs of the organization, accelerate innovation and take an advanced competitive position with other market players,” Thielen revealed.

Specifically, the accelerator is looking for a maximum of five projects that will be evaluated by an evaluation committee. These projects will focus on three main aspects: sustainability, quality and innovation.

In terms of quality, the company prioritizes working with the ‘best ingredients’ to create products that have a higher nutritional value and improve health. These may include old grain products, seeds, whole grain flours and vegetable fats such as olive oil. Such ingredients can also improve taste, texture, shelf life and regeneration.