Grupo Bimbo Opens NOVABES Bakery Hub in El Salvador
Grupo Bimbo has inaugurated NOVABES, a new bakery facility in Apopa, El Salvador, reinforcing its production platform in Central America.
The investment expands supply capacity across bread, pastry and tortilla categories, while positioning El Salvador as a strategic hub within the company’s regional network. Grupo Bimbo has operated in the country for more than three decades.
The NOVABES site integrates production areas, raw material storage, logistics operations and a distribution centre spanning more than 4,000 m², alongside administrative facilities. Initial output will focus on pastries, cakes and tortillas, supported by advanced production technologies aimed at meeting growing regional demand.
The facility is also the first Grupo Bimbo bakery in El Salvador to operate under the Free Trade Zone regime for food production, improving logistics competitiveness and facilitating access to Central American markets.
Beyond production, the project has contributed to job creation, skills development and increased participation from local suppliers, supporting economic growth in the surrounding area. The bakery has been designed in line with Grupo Bimbo’s global sustainability strategy, incorporating energy efficiency and responsible resource use.
The opening of NOVABES marks a further step in Grupo Bimbo’s expansion strategy in Central America, strengthening its manufacturing footprint and regional distribution capabilities.
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