Hershey to Acquire Better-for-You Snack Brand LesserEvil

The Hershey Company has signed a definitive agreement to acquire LesserEvil, a fast-growing U.S. snack brand known for its organic ingredients and bold flavors. The move is set to further diversify Hershey’s expanding snacking portfolio beyond its core confectionery lines, which include Hershey’s, Reese’s and Jolly Rancher, into the better-for-you and salty snacks segment alongside brands such as SkinnyPop, Dot’s Homestyle Pretzels and Pirate’s Booty.

Hershey President and CEO Michele Buck said the acquisition offers a platform for growth in new snacking categories and consumer occasions. “Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms,” she stated. “This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs.”

LesserEvil will retain its leadership team, who will continue to steer the brand’s innovative business model and operations. CEO Charles Coristine said the deal represents a strong cultural and strategic fit. “Joining a company that shares our passion for responsible business and long-term vision makes this an incredible opportunity for our brand and our team,” he commented.

The acquisition is expected to close later this year, subject to regulatory approval.