Investment in Global and Local Brands Brings Growth for Mondelēz International

Mondelēz International reported its third-quarter 2019 results, underlining its progress against the strategies of accelerating consumer-centric growth, driving operational efficiency and building a winning growth culture.

Net revenues rose 1.1% to USD6,355m from USD6,288m for Q3 of 2019 compared with the same period of 2018. The strongest growth was recorded in Latin America – 4.9% to USD736m and in North America – 3.% to USD1,823m.

Asia, Middle East & Africa rose by 1.5%, while Europe recorded only 0.7% growth in percentage, which at the same time represents the biggest value – USD2,377m. The net revenue in the emerging markets was of USD2,363m, 1.6%, while the developed markets recorded USD3,992m, meaning 0.7%, according to figures released by the company.

Their growth comes from the expansion of channels and key markets, such as  fast-growing channels and markets worldwide, and is also driven by gaining share in alternative channels like discount and club in the U.S. and reaching the next level of distribution in China, where the company’s biscuits and gum products are now sold by 1.5 million and 1 million stores respectively.

Investment in global and local brands is also a driver, continuing a strong growth on global brands and meaningful growth on local businesses including in Russia where reigniting Jubilee biscuits and Dirol gum is contributing towards revenue growth and share gains.

New Brand Playbook is enhancing the connection between the company’s brands and consumers through increasingly purpose-driven marketing, including a new activation of the company’s generosity campaign on Cadbury and encouraging consumers to “Unleash the strength from within” with the local biscuit brand Biskuat in Indonesia.

“We are pleased to report another quarter of strong top-line growth, continuing the momentum of the first half, enabling us to further increase our outlook for the year. Our strategy to accelerate growth by focusing on the consumer, driving operational excellence and unlocking the potential of our local business units is delivering good results from both local and global brands,” said Dirk Van de Put, chairman and CEO.