La Primera Tortilla Factory Receives State Funds

La Primera Tortilla Factory has announced it has received some state incentives to expand its existing operations. The New Mexico Department of Economic Development announced Thursday that La Primera will receive a USD50,000 Local Economic Development Act (LEDA) grant to help the family business reach its goals. La Primera will invest USD2.7m and bring on 14 new employees as it plans to double its space at 102 Palomas Place in Sunland Park. La Primera sells its products to schools, hospitals, jails and other customers, according to a news release.

“A lot of people call us from all over the United States,” said Juan Carlos Favela, secretary treasurer of La Primera, in a statement. “We ship tostadas, we ship tortillas. We’ve always tried to keep it as fresh as can be. But we have never had enough space to do everything we want. Now with the state partnership we can expand in New Mexico, grow, hire new workers and have financial stability.”

The LEDA program is used as a closing fund to grow existing New Mexico businesses and recruit others to the state.

“Homegrown family businesses are the cornerstone of New Mexico’s economy,” said Gov. Michelle Lujan Grisham in a statement. “The LEDA assistance to La Primera for expansion of its tortilla line shows that the State stands ready to support businesses of all sizes as they grow and create jobs.

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