Lotus Bakeries to Open New Biscoff Plant in Thailand

Lotus Bakeries announced the start up of a new production facility for Biscoff in Asia, in addition to the investments in Europe (Belgium) and North America (the US).

The Asia-Pacific region has become increasingly important for Lotus Biscoff over the past few years. Lotus Bakeries already has sales offices and its own teams in China and South Korea, while the Lotus Bakeries team in Hong Kong manages the other countries in the region in partnership with its distributors. 

Over the last ten years, revenue for Lotus Biscoff has grown by an average of 13%. Lotus Bakeries is now present in more than 70 countries worldwide, with sales of more than EUR 1 million in 28 of those countries. The growth achieved in recent years on the five continents where Lotus Bakeries already operates, combined with the broad potential for international growth still to be realized, supports its belief that it can achieve this ambition. Sales have increased significantly with a double digit CAR in the past 5 years. No fewer than seven countries in the Global Lotus Biscoff Top 25 are now located in this region: China, South Korea, Australia, Japan, Malaysia, Indonesia and Singapore. 

The new plant will provide the necessary additional capacity for the Group, bring fresher cookies to the consumer, will be able to respond faster and better to local opportunities, and will save transport costs and further reduce the ecological footprint of the company. Thailand was selected as the new home country for this investment. The criteria for selecting Thailand were its central location in the region, the existing presence of a strong food industry, the associated availability of raw materials, the country’s culture and labor regulations and cost.

The actual project will start in the next few months after the formal closing of the purchase of the land. According to the current timescale, the first line will be operational in 2026.

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