New Manager to Drive Product and Category Development Strategies at Puratos

Global bakery, patisserie, and chocolate ingredients supplier Puratos UK has appointed Philippa Knight as senior product manager to drive the continued development of innovative and added-value solutions for customers.

With 12 years’ experience across the foodservice and food manufacturing industries at companies including New York Bakery, Bidfood and Synergy Flavours, Knight has an excellent proven track record in driving sales and brand awareness.

Knight joins Puratos from New York Bakery, where she led marketing to the foodservice channel for close to three years. During her time there she relaunched the New York Bakery brand in foodservice, opened the first-ever New York Bakery bagel outlets via commercial partnerships and launched innovative bread bun products to the foodservice market.

Prior to this, she helped grow sales in the education and contract catering channels at Bidfood as Customer Marketing Manager and oversaw the bakery category at Synergy Flavours as Marketing Executive.

At Puratos, Philippa will ensure that Puratos continues to provide innovative and added-value solutions for customers by developing ranges and new products by category and channel.

On her appointment, Knight said: “I’m looking forward to working with our R&D team to bring exciting new products to the market. Puratos has become synonymous with innovation for our customers and I’m excited to build on that even further in the months ahead by tapping into Puratos’ technological expertise, customer insights, and creativity.”