New Sourdough Ambassador for Matthews Cotswold Flour

Matthews Cotswold Flour has appointed Elaine Boddy from Foodbod Sourdough as its first ever Brand Ambassador. Elaine Boddy is a world-renowned sourdough baker, who has published three books all about sourdough, has a large and loyal international baking community, and is a big supporter of Matthews Cotswold Flour.

“I am so excited to be taking on this role, to be uniting my sourdough world with a business that I love, and to be formalizing my relationship with Matthews Cotswold Flour,” said Boddy. “I have used and recommended their flours for so long now, I know exactly how they behave in sourdough baking and how to maximize my recipes for home bakers using this great range.”

“We’ve worked closely with Elaine for some time already, and have always been impressed by her sourdough recipes and expertise,” said Bertie Matthews, Managing Director at Matthews Cotswold Flour. “It’s fantastic to have her on our team, and we’re looking forward to creating lots of new Sourdough content and resources for our home baking community together!”

Elaine bakes everything in her home kitchen, using standard domestic ovens and apparatus. She offers real, straightforward, usable advice for home bakers – from a home baker. Elaine also hosts a food podcast, The Foodbod Pod.