Post Holdings, a consumer packaged goods holding company, has agreed to acquire the private label ready-to-eat (“RTE”) cereal business of TreeHouse Foods.
The TreeHouse RTE cereal business is a leading private label RTE cereal manufacturer with wide-ranging RTE cereal production capabilities in two facilities, serving a diverse set of customers across retail channels.
The transaction is expected to be completed in the third calendar quarter (Post’s fourth fiscal quarter), subject to customary closing conditions including the expiration of waiting periods under U.S. antitrust laws.
Upon closing of the acquisition, Post expects that the TreeHouse RTE cereal business will be included in Post’s existing North American RTE cereal business, Post Consumer Brands.
Terms of the agreement were not disclosed. Post expects to fund the acquisition with cash on hand. Post management anticipates that during the twelve months following the completion of the transaction the TreeHouse RTE cereal business will generate Adjusted EBITDA of USD15-USD20m, including synergies.
Post Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer packaged goods holding company operating in the center-of-the-store, refrigerated, foodservice, food ingredient, and active nutrition food categories. Post is a leader in the North American ready-to-eat cereal category offering a broad portfolio including Honey Bunches of Oats, Pebbles, Great Grains and Malt-O-Meal bag cereal.