Puratos and Bakkersonline Join Forces

Puratos has announced it makes steps in the digital transformation of the company by combining strengths with Bakkersonline, a Belgian start-up.

This will allow its artisan customers to easily create a personalized web shop and benefit from online selling opportunities. Bakkersonline will benefit from global exposure, offering its services to more customers worldwide.

Bakkersonline offers a complete and tailor-made solution for bakers, patissiers, and chocolatiers to leverage and embrace digital technologies. The platform allows artisans to create in a fast and professional way a personalized web shop where their customers can easily order. Consumers get an overview of the available product offering, clear product descriptions, and allergen information. They can pay online and choose when to pick-up their order. There is also the possibility of setting up a loyalty system to reward returning customers.

For artisans, Bakkersonline generates additional sales and enables a more efficient production planning and stock management, while minimizing waste. For consumers, the platform offers the convenience to pick up products purchased online at the time and location of their choice.

“Today hundreds of bakeries in Belgium and the Netherlands enjoy the comfort of the online service while allowing consumers to spend their time efficiently, elsewhere than in queues,” said Maxim Sergeant, founder and CEO of Bakkersonline.

Puratos also provides its customers with technical and marketing support. “We wish to reflect innovation not only in the quality of our products but also in the services we provide our customers,” shares Daniel Malcorps, CEO of Puratos.

“The signature of a joint-venture agreement with one of the most promising start-ups in our industry will help artisan bakers, patissiers and chocolatiers, from around the world, join the digital revolution. With this new service, our customers can provide a more convenient experience to consumers who’ll be able to purchase items online and pick them up in-store without queuing. This easy solution represents an enormous growth potential which will help our customers to work even smarter,” added Daniel Malcorps.

Today Bakkersonline counts over 350 customers in Belgium and the Netherlands. Last year over 131,000 orders were placed on the platform.