Zeelandia’s CEO Roelof Krist retires

CEO of international manufacturer of bakery ingredients Zeelandia Group, Roelof Krist, has announced his retirement, effective April 1. 

Mr. Krist joined Zeelandia as CEO more than 11 years ago. Since then, the revenue of the Zeelandia Group has doubled. This is the result 

of a considerable expansion: the number of countries where Zeelandia sells its products has increased, and so has the number of local sales organisations.  Zeelandia had a local presence in 21 countries through subsidiaries and joint ventures when Mr. Krist became CEO. Currently there are no less than 28 Zeelandia companies: the latest additions to the Group were companies in Russia, South Africa and India. Zeelandia bakery ingredients are available in well over 100 countries around the world. Roelof Krist comments:  “I am proud of the current state of the Zeelandia Group. Contributing to Zeelandia’s growth was a challenge and an honor. The future of the Group will be shaped by my successor, along with the two other members of the Executive Board. “

The new CEO will be announced shortly.