Roquette and Azelis Partner for Distribution in Europe
Ingredient specialist Roquette and Azelis, a global distributor of specialty chemicals and food ingredients, have announced that they have signed an agreement for distribution in food and nutrition markets.
Effective November 1, this new partnership covers Germany, Austria and Nordics/Baltics. The partnership will also include south Italy, Russia, Ukraine, and other Commonwealth of Independent States (CIS) as of January 1, 2019.
According to their statement, with this partnership, Roquette optimizes its global distribution network for its plant-based ingredients and chooses Azelis as one of its preferred distributors. Azelis’ market presence, formulation development and CSR played a decisive role in the partnership with Roquette.
Evy Hellinckx, strategy and business development director EMEA Azelis, commented: “We are very excited about this new partnership for two reasons: firstly, it perfectly complements our current portfolio in food and health, strengthening our position in Europe; secondly, it is a wonderful recognition of our technical capabilities, the quality of our sales force and our CSR efforts. I am very happy to see not only a good business rationale, but also an excellent fit when it comes to methods of collaboration, transparency, organizational alignment and hands-on approach. All the negotiations have been done in an exceptionally pleasant and constructive atmosphere and I am confident that many successes will come out of it.”
Laurent Cousin, head of global distribution management with Roquette, adds: “One of the main criteria for the distributor selection was Azelis’ ability to demonstrate how we would improve growth, profitability and productivity with them. Transparency, technical capabilities and good market presence also played a significant role. In all these areas, Azelis demonstrated high standards of professionalism and dedication, so the choice for us was clear. We are confident that Azelis’ customer intimacy will provide us with great insights on market trends, which are often dictated by the medium-sized customers that they serve, and this is critical for further product development and innovation.”
Azelis runs 55 application laboratories around the world, of which 16 are dedicated to local food and health markets in Belgium, China, Czech Republic, Denmark, France, India, Indonesia, Ivory Coast, Morocco, Poland, Romania, Russia, Turkey, Ukraine and UK.