Ulrich Zuenelli Wins the ISM Award 2025

Ulrich Zuenelli, managing partner of Loacker and member of the third generation of the entrepreneur family Loacker-Zuenelli, is to be distinguished with the renowned ISM Award 2025. The ISM Award 2025 was officially presented during the festive ISM dinner on the Sunday of the fair, on 2 February 2025. The distinction pays tribute to his outstanding commitment to the international sweets and snacks industry as well as his long-term contribution to the further development of ISM.

Ulrich Zuenelli has held various executive positions at the family company, Loacker, a leading global brand for premium wafer and chocolate specialities, since 1996. He began his career as Commercial Director of the second production plant in Heinfels, East Tyrol. Over the course of his career he took over responsibility for key areas, including FinanzenSchär AG, President of the Supervisory Board of Sweet Global Network e.V. and Vice Chairman of the ISM Task Force (AISM).

His exceptional contribution to the further development of the sweets and snacks industry is being honoured by an international jury comprising of representatives from the industry, trade and science sector: “Ulrich Zuenelli is not only an excellent manager, he is also a valuable driving force for the entire sweets and snacks industry. His tireless efforts for progress and his presence within the industry make him a true role model,” stated Bastian Fassin, Chairman of the German Confection Industry (BDSI).