Valeo Foods Expands to Eastern Europe with Prestige-96 Acquisition

Valeo Foods Group has agreed to acquire 100% of Prestige-96 AD, strengthening its position in the fast-growing Eastern European bakery and sweet snacking market.

Founded in 1996, Prestige is a leading producer of biscuits, wafers and sweet snack products in Bulgaria, with a portfolio of well-established local brands including Naya, Hyper, Mirage and Roden Kray. The company employs around 450 people and operates modern production and warehousing facilities.

The deal marks Valeo’s eighth acquisition since 2022 and forms part of its strategy to build a pan-European portfolio of strong local brands. The addition of Prestige is expected to accelerate growth in Bulgaria through expanded cross-selling opportunities and deeper retail partnerships, while also opening routes into adjacent snacking categories.

Valeo Foods said the integration will enhance operational capacity and flexibility, supported by Prestige’s well-invested manufacturing base. The combined business also aims to leverage export capabilities to drive growth across existing and new international markets.

CEO Ronald Kers described Prestige as “an exceptional business with outstanding brands,” highlighting opportunities to scale growth and broaden market reach across Europe. Prestige CEO Darina Stoyanova added that joining Valeo Foods will provide a stronger platform to expand into new markets while continuing to develop its established brand portfolio.

Completion of the transaction remains subject to regulatory approval in Bulgaria. Financial terms were not disclosed.