With the recent move to its new commercial premises, machine factory Verhoeven from Oss has realized a long-awaited transition to “Verhoeven Family of Companies”, to strengthen its market position. The new designation highlights the collective name of an organization that has been active for more than 50 years in the production of custom-made systems for internal transport, bespoke equipment, storage and material handling. In that time the company has grown to become one of the most important players in Dutch manufacturing, with diversified specializations and multiple strengths. Now the organization is introducing two new families: Verhoeven Material Handling and Verhoeven Bakery Equipment Family.
Verhoeven Material Handling Family is the name given to the original activities of the umbrella organization, which have now been consolidated in one dedicated branch of the family. Its objectives are designing, developing and producing solutions for internal handling and conveying applications. These solutions are being installed all over the world and finding applications in the most diversified industries.
In the industrial bakery sector, the company continues to be a global player as the supplier of turn-key projects for the creation of every dough-based product imaginable. This branch of the company employs a variety of specialists who possess expertise in bakery technologies in addition to general technological know-how. Acquisitions in recent years have added the specialized brands BVT and NewCap to the Verhoeven organization, plus, with the introduction of another two specialized divisions – Vacuum Cooling and Baking Solutions, and Bakepack – Verhoeven Bakery Equipment Family has expanded its capacity to deliver large industrial projects turn-key ready. The Vacuum Cooling and Baking division is the market leader in its sector and, as an innovative specialist, makes an important contribution to the renewal and sustainability of production processes in the bakery of the future, the company elaborates in its recent announcement. Bakery Equipment Family’s four independent labels will remain specialized players in the market in the years ahead; their close collaboration makes them uniquely positioned to offer total solutions.
For Hans Stoop, general director of Verhoeven Family of Companies, the repositioning and renaming are an excellent fit for the original character of the organization. “Our clients regularly tell us about the added value we as an organization deliver by deploying our people. A family feeling is indispensable to this mission, which has naturally grown out of our origins as a family business. We now have two divisions in our organization, but it’s very clear that these originated in the same parent company. That’s also reflected in our new slogans: ‘We make to make’ (Material Handling), and ‘We make to bake’ (Bakery Equipment). It’s all in the family.”