Zeelandia and InnoV Join Forces with the Latest Gluten-free Solutions

Zeelandia and Ireland’s InnoV have entered into an exclusive collaboration and licensing agreement in the field of gluten-free and other ‘Free From’ solutions with regard to the sustainability trends in the bakery market.

“As an important supplier of ingredients, Zeelandia knows everything there is to know about the production process in bakeries”, according to Leo Kruit (Industry Support Royal Zeelandia Group) and Rutger van Rooijen (Corporate Director M&A and business development). “Thanks to this collaboration with InnoV, we now also have all knowledge in-house in the field of developments, innovation and new technology with regard to a gluten-free range. InnoV is for us a valuable addition to our knowledge centre: its expertise strengthens that of Zeelandia –and vice versa. We are therefore very happy with this exclusive and far-reaching collaboration.”

Already since 2008 through its subsidiaries in Italy as well as the Netherlands, Zeelandia has been developing innovative products in the gluten-free range for both the artisanal and industrial bakers to meet the steadily growing demand worldwide as its quality continues to improve.

Together with InnoV, Zeelandia is now equipped to respond to these worldwide trends and technological developments and is thus making a major step forward in strengthening its position in the gluten-free market internationally.

An example of this unique collaboration is the development of a gluten-free croissant whose quality is superior to products currently on the market. This new croissant, together with a gluten-free variant of the typical Spanish Cana, will be demonstrated at the upcoming ‘Free From Functional Food Expo’ on 7 and 8 June in Barcelona.