Carlo Wildt Cup to Reward the Best “Wedding Cake” at südback 2016
The Carlo Wildt Cup will be presented again at südback 2016 – the trade fair for bakery and confectionery trades, for the 11th time, under the motto “Wedding Cake”, for which young professionals in the confectionery trade will compete against one another.
The current level of registration for the top-class competition, during which young professional confectioners and sales assistants will face the decision of a professional jury, indicate that this will be very well-received.
But the Carlo Wildt Cup is not the only competition at südback 2016. The südback Trend Award will be presented at the Bakers’ Trend Forum, on Saturday at 15:00, and takes place this year for the 10th time. The award represents forward-looking developments, technical innovations and fresh ideas for the success of companies and will be, for the first time, awarded in three categories: “Marketing and sales,” “Raw materials” and “Working and operating technology.”
The announcement of the winners at an earlier stage is also new. This allows the winners to use the award in their communication ahead of their participation at the trade fair.
The first-ever awards ceremony for the winners within the framework of the opening event underlines the importance of the südback Trend Award. The competition for apprentices and qualified young professionals is also reflected in the bakery trade and in different awards, which are presented on stage to talented young professionals in the bakery trade or dedicated training companies.
The BakerMaker Award, which will be presented for the fourth time at südback, recognizes the exceptional commitment of bakeries to the promotion of young professionals and successful concepts in the acquisition of apprentices. südback supports the award as a premium sponsor for the first time this year.
The Baking Star Contest is all about the handicraft skills of apprentices and young baking talents. The announcement of the winners and the awards ceremony will take place at südback. The Zacharias Award (previously Stollen-Zacharias) is also part of the tradition of südback. The award has been presented in recognition of formidable PR and marketing activities for over 25 years.
südback Is Prepared for New Records
With three months until it kicks off,südback, the trade fair for the bakery and confectionery trade, has its sights set on new records for its 26th edition, which takes place in Stuttgart, Germany, October 22 to 25.
The planned areas of the event are already fully booked and the organizer is considering how it can integrate unplanned areas in order to offer stands to companies who are still on the waiting list.
Six hundred and fifty exhibiting companies are expected in Stuttgart, over 100 of which will come from other European countries, which is a new record. Records are also being chased in terms of visitor numbers. Messe Stuttgart expects that the record from 2014, when over 33,000 professional visitors attended südback, will be exceeded this year. “Based on the joyful anticipation and positive signals from the industry we are expecting a very successful event” delights Andreas Wiesinger, member of the Board of Management of Messe Stuttgart and organizer of the event.
Opportunities of südback
Information on training and opportunities for continuous professional development are also available in the forums of the bakery and confectionery guilds. In the Bakers’ Trend Forum (L-Bank Forum, Hall 1) the State Association of Guilds of Württemberg Bakers will present a varied program in two bakeries and a café bar – from training and advanced studies in the industry, to new products for production and sales, through to live demonstrations, as well as presentations.
In the Confectioners’ Trend Forum (Hall 7) of the State Association of Guilds of Baden-Württemberg Confectioners, industry developments and trends will be presented. Here, world champion confectioners will provide live demonstrations of their work and experts will present trends for the upcoming Christmas trade.