Fi Europe CONNECT 2020 Reports Successful Debut

The first edition of the virtual event for the food ingredients industry, Fi Europe CONNECT (November 23 – December 4), saw high levels of engagement with more than 10,300 active participants, 272 exhibitors and 200+ online presentations and live sessions. With specific themed content sessions each day such as “Active & Performance Nutrition”, “Plant-based” and “Health & Wellness”, the comprehensive agenda focused on the topics currently driving the industry. For 2021, organizer Informa Markets is planning a hybrid event combining a face-to-face show in Frankfurt with a virtual offering.

In keeping with its name, Fi Europe CONNECT aimed to make networking and lead generation as easy as possible for attendees, thanks to an AI-based matchmaking system. More than 15,400 connections, 6,300 conversations and over 8,800 meetings proved that the virtual platform fulfilled that promise. Fi Europe CONNECT had a truly international feel, with 131 countries present at the virtual exhibition.

In addition to key players who showcased their offerings, upcoming startup companies were also able to prove their visionary credentials in the Startup Innovation Challenge. Michroma and Enzymit, for example, both named winners in this year’s challenge, are active in the field of fermented and lab-grown ingredients.

Technologies and ingredients relating to clean label, sustainability and plant-based alternatives also dominated the exhibitor profiles. FUMI Ingredients presented an egg-free egg white, while Sufresca, also a winner of the Startup Innovation Challenge, offers edible coatings for fruit and vegetables. Moreover, functional ingredients for gut health, personalized nutrition and immunity played a major role – a result of the pandemic, as revealed by experts from Innova Market Insights, Mintel, FMCG Gurus, and New Nutrition Business in panel discussions and presentations.

Brand Director Julien Bonvallet said: “The year 2020 was a challenge, especially for the exhibition and event industry. Although we have been well-positioned digitally, the face-to-face meetings remain at the heart of our portfolio. My team and I worked tirelessly to make Fi Europe CONNECT an international and vibrant platform. That’s why it’s great to know that this virtual show and our agenda of expert talks, panel discussions and live sessions were so well received. Virtual events are proving to be a strong channel to reach new and wider audiences, as well as an excellent vehicle for brand awareness and thought leadership.”

Informa Markets has already announced that Fi Europe co-located with Hi Europe will return to Frankfurt next year from November 30 to December 2. In addition to the event in November, the organizers will present the Fi Global CONNECT series, which consists of 3 virtual events.

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