The 24th iba brought to Munich, Germany, 76,800 trade visitors from September 15 to 20. The trade fair contracts are worth a total of EUR2.1bn. Trade visitors were particularly interested in testing new products and the presentation of innovations in production technology, raw materials, and shop fitting, according to the organizers.
Everyone focused on the main topic – digitalization. Digital products were exhibited at nearly every trade fair stand. Both exhibitors and trade visitors saw digital solutions and processes, new business models and product safety as the key developments for their sector. This was the result of a survey of the 1,373 exhibitors and 76,800 trade visitors. The bakers and confectioners surveyed particularly appreciated the 360-degree view of the future that only iba offers. As such, 94% of surveyed bakers and confectioners considered their personal trade fair goal of collecting “information about new products” to be entirely achieved.
“Inspiration, interaction, innovation — iba is the icing on the industry’s cake. iba did not disappoint in the slightest. Everyone knows that iba is the most important fair for establishing contacts between industry, bakers, and confectioners. Nowhere else is such a product depth to be experienced and discovered. This is also the reason for the phenomenal number of decision-makers at the fair. Trade fair means more to us! Workshops, lectures by experts, or live presentations in bread, coffee, chocolate, or snack preparation are an important part of the iba trade fair experience,” Dieter Dohr, CEO of GHM (Gesellschaft für Handwerksmessen mbH), commented regarding the trade fair this year.
In addition, iba presented a new main topic from the sector each day, e.g., at the iba.FORUM or the newly created iba.SPEAKERS CORNER. Altogether, there were more than 100 lectures in these two areas for knowledge transfer alone. The aim was for the audience to not only have the opportunity for personal exchange with experts but to also gain practical know-how of topics that will significantly influence the industry. This information package by iba, specially tailored to the target group’s needs, can be quickly and profitably integrated into the day-to-day business, according to the fair’s organizer.
A digital milestone has opened up a new world of technological possibilities, as seen during the premier of the iba.Virtual Bakery Tours. With the help of virtual reality glasses and 360-degree videos, visitors traveled to innovative bakeries in Germany, Greece, Iceland, Austria, and the USA and received inspiration for their own businesses.
“The diversity seen at the world’s leading trade fair is unique. In addition to iba’s unbelievable internationality, this year, our stand managed to offer a perfect place for bakers to network with their colleagues from all over the world. The stand was a lively center for creative work, collegial exchange, and information. In view of the multitude of positive impressions, I will particularly remember the valuable lectures at the forum, the exciting baker and confectioner competitions, and the fascinating Virtual Bakery Tours!” Michael Wippler, president of the German Bakers’ Confederation said.
A New UIBC Junior World Championship of Confectioners
The UIBC Junior World Championship of Confectioners’ winner was designated Haoran Lyu of China. Participants from Taiwan, Iceland, Norway, Brazil, China, Japan, and Germany conjured up pâtisserie artwork at the highest level. The UIBC Junior World Championship of Confectioners was the grand finale following the UIBC Cup of Bakers and the German Championship of Master Bakers — for 86% of the trade fair audience, these live professional competitions were highlights of the fair.
“My personal highlights were the two competitions for bakers and the Junior World Championship of Confectioners. Choosing the best among such great professionals is not an easy task. Every visitor saw in the last days, on the one hand, wonderful and extraordinary work, on the other hand, the future of the bakery and confectionery sector,” Antonio Arias, president UIBC International union of bakers and confectioners, added.
The next iba is set to take place in Munich, October 23-28, 2021.