In light of the current restrictions and lack of exchange within the industry, iba announced it is expanding its portfolio to include a virtual format: iba.CONNECTING EXPERTS. The three-day kick-off event for global networking is set to take place in February 2021 to fill the gap of business opportunities early in advance before iba opens its doors live between October 24 – 28, 2021, at Fairground Munich.
The team headed by Project Manager Cathleen Kabashi will be bringing together global specialists in the course of iba.CONNECTING EXPERTS between February 1 -3, 2021. The basic concept behind the new format is to create international networking opportunities and new contacts in February, so that more in-depth and personal business relationships and experiences can be had in Munich in October.
The new format will serve as a global meeting place and, with its digital premiere, will be aimed at the process and packaging technology market segment. The focus will be on lead generation, knowledge transfer, product presentations, and networking. Exhibitors will present their new products virtually and via direct interaction, as well as maintaining and expanding business relationships, while attendees will receive business impulses that are now urgently needed – using moving images, high-quality content, and specialist talks.
“We are constantly in contact with our customers, and we are aware of the strong need for exchange and the necessity of reliable, successful discussion platforms. Numerous innovations have emerged; the industry has adapted, and – as a result of the current situation – come up with new ideas for itself. The new format will gather international industry experts in February, setting the course for customer interaction and leads that can network at the first industry meeting point of the year. It will satisfy their pent-up demand digitally and securely,” says Cathleen Kabashi.