iba Speakers’ Corner: ABA’s Robb MacKie (ABA) and Guests Talk Industry Trends

Robb MacKie, the CEO and president of the American Bakers Association (ABA), is invited on Tuesday, September 18, at the iba.SPEAKERS CORNER in Hall A1. He will discuss food trends and consumer preferences, including experts from the American Bakers Association (ABA).

MacKie will also explain what visitors can look forward to at the International Baking Industry Exhibution (IBIE), held September 7-11, 2019, in Las Vegas, Nevada, USA.

ABA and BEMA co-founded IBIE more than 30 years ago. In 2010, the Retail Bakers of America (RBA) also joined the partnership.

iba: What lectures can visitors expect?
Robb MacKie:
Industry thought leaders from Lesaffre, Rabobank, Corbion, The Kroger Company, and the American Bakers Association (ABA) are some of the invited speakers to be featured at IBIE’s day of education sessions at the iba.SPEAKERS CORNER this year.

iba: What are the topics of the lectures?

Robb MacKie: These expert panels will address some of the most important food trends shaping the baking industry today. Visitors will hear the latest analysis and emerging solutions related to the rise in more restrictive labeling requirements for food and beverage products.

They will also learn how global players in the baking industry are responding to increased consumer demand for food products with fewer ingredients and Cleaner Labels.

Finally, visitors who are interested in the USD52B U.S. commercial baking industry will want to attend our session on Baking in the Disruption Era, where we will offer an exclusive look at ABA research into the U.S. consumer market and potential opportunities in ecommerce.

iba: How can bakers, confectioners etc. benefit from these lectures?

Robb MacKie: All of the IBIE sessions promise to deliver actionable insights to help visitors anticipate trends, discover emerging solutions that address their specific challenges, and help them gain a competitive edge in the global marketplace.

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