The preparations for ISM 2021 are in full swing, with just under 80% of the exhibition space already booked. The feedback from the industry and trade is explicit: usiness has to carry on despite COVID-19, the organizers emphasize. “This is why the industry is particularly looking forward to personal encounters and discussions after this long time without trade shows, because business relations cannot exist long-term without them. Beyond this, trying out products is essential for the buyers for their decision-making process. To this end, ISM 2021 offers optimum solutions for the COVID-19-compliant organization of trade fairs in the scope of its ‘#B-SAFE4business’ concept, so that the distribution of samples is also possible under these framework conditions,” explained Sabine Schommer, ISM director.
Furthermore, in addition to the physical trade fair, the sweets and snacks trade fair is offering a new online industry tool for registered exhibitors and trade visitors as well as for media representatives. Via “Matchmaking 365+”, ISM exhibitors can thus also reach trade visitors in good time before the fair opens, regardless of the physical exhibition dates of ISM 2021. This opens up the possibility for establishing business contacts and offers additional options for reaching new contacts, networking and exchange. “With Matchmaking 365+ the ISM team is thus taking the next step towards hybrid trade fairs,” ISM highlights.
In comparison to the former Matchmaking platform, the new version 365+ offers the exhibitors additional options regarding the product presentation. The users can present their products as photo and text information within the exhibitor showroom and increase the attention their company attracts by embedding video content. New products are especially highlighted here in order to present them to potential customers and media representatives in a targeted manner. In addition to contents, further company contacts are displayed in the exhibitor showroom, because user colleagues can be invited to join the platform. As such, the registered trade visitors are provided with specific points of contact at the companies according to their concrete needs. What’s more, contact proposals based on the stated interests of the participants support the process of finding and establishing new, relevant contacts. In addition to conventional forms of establishing contacts, the platform now also enables meetings per video, chat or audio. Due to functions like online appointment scheduling, the targeted product search or virtual meetings, the trade fair enables an optimal preparation and follow-up of the trade fair visit.
Beyond this, Matchmaking 365+ provides industry-related content in the form of industry knowledge, interviews or also the contents of the trade fair event program available. In this way, both trade visitors and media representatives can inform themselves about the latest products and further industry contents of the companies prior to, during and after the trade fair. Access to the digital Matchmaking platform of ISM will be granted to registered trade visitors and media representatives free of charge.