ISM 2021: Organic Product Segment Continues to Expand

Ahead of its edition planned for January 31-February 3, ISM highlights a rise in the demand for organically cultivated food, which rose significantly stronger during the first three months of the COVID-19 crisis than the turnover of the food trade as a whole. But also, regardless of the pandemic, the organic market continues to grow, Koelnmesse highlighted, based on market data. While the organic segment has been booming for years and has slowly become mainstream, research from the Association for Consumer Research (GfK) shows that the COVID-19 pandemic is also contributing towards the further growth of this segment.

According to the Research Institute for Organic Farming (FiBL) and the Agricultural Market Information Association (AMI), the expenditure of private households on organic products has more than doubled since 2010. In 2018, organic foodstuffs valued at EUR40.7bn were sold throughout Europe, EUR37.4bn of which in the European Union.

Particularly the organic snacks segment is experiencing enormous growth, because the consumers are attempting to reconcile their work-intensive lives with staying healthy. Snacks play a decisive role here, because snacks can provide useful nutrients when there is no time for a proper meal. According to a report from the Global Organic Snacks Market, which was published by KBV Research, the global organic snack market is expected to turn over USD23.7bn by 2025, which corresponds to a market growth of 14.09% CAGR during the forecast period.

These market developments will also be reflected at ISM. Whereas in 2017, only 282 exhibitors with organic products were represented at the global trade fair, in 2018 the share of organic exhibitors was already around 25% higher, with 362 exhibitors. At the 50th edition of ISM in 2020, 425 companies presented numerous organic products. This corresponds to a growth of around 34% for the period between 2017 and 2020. 175 exhibitors, who will be presenting their organic products at the trade fair, have already registered for ISM 2021. Based on previous experiences, this figure will more than double over the coming months.

The offer ranges from organic chocolate and sweet organic sandwich spreads such as nut nougat creams or jam, to cakes and biscuits, ice cream through to organic snack items such as vegetable chips, energy bars or dried fruit. In addition to companies with many years of expertise in the organic segment, many young companies have expanded their line-ups to include organic items.

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