Lesaffre to Sponsor World Burger Contest at SIRHA Trade Fair in Lyon

Lesaffre, a global leader in fermentation, has announced its sponsorship of the World Burger Contest at the SIRHA international trade fair in Lyon, taking place on January 24. The event celebrates culinary innovation and creativity, aligning with Lesaffre’s mission to nourish people while safeguarding the planet.

Founded over 170 years ago, Lesaffre operates in more than 80 countries, spearheading advancements in fermentation to address the needs of a growing global population. Its “Baking with Lesaffre” initiative is centered on six commitments—Bake for Smile, Bake for Care, Bake for Good, Bake it Safe, Bake it Easy, and Bake it Smart—designed to provide sustainable, innovative solutions to the bakery industry.

The World Burger Contest will showcase the creativity of chefs from around the globe, with the iconic burger as the centerpiece. The competition reflects the expanding potential of the burger market, offering a platform for chefs to explore new flavors and concepts while promoting sustainable cuisine.

“We are proud to support the 2025 edition of the World Burger Contest, which highlights the talent of culinary artisans and demonstrates the infinite possibilities of taste and flavor,” a Lesaffre spokesperson said. “This partnership underscores our commitment to ‘working together to better nourish and protect the planet.’”

As the burger continues to grow in popularity as a versatile and diverse culinary item, Lesaffre aims to empower bakery clients to diversify their snacking offerings while meeting evolving consumer preferences.

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