Three months before the trade fair opens, ProSweets Cologne is recording a positive result with around 220 registered exhibitors. The trade fair is also well-aligned with regards to its level of internationality. Exhibitors have registered from over 20 countries in total including companies from Belgium, Chile, France, Great Britain, Hong Kong, India, Iran, Italy, the Netherlands, Austria, Poland, Spain, the USA and other countries. The highest number of country participations are from Belgium, France, Great Britain, Italy and the Netherlands.
In addition to established companies and international market leaders, the Federal Government is also offering small and medium-sized companies (SMEs) the opportunity to present themselves at trade fairs. The Federal Ministry for Economic Affairs and Energy (BMWi) is promoting the participation of small and medium-sized, innovative companies in selected, leading international trade fairs in Germany, such as ProSweets Cologne, for example. Companies that are based in Germany and that classify as SMEs according to the EU definition are eligible to participate. The aim of this program is to support the marketing of innovative products, processes and services as efficiently as possible to open up export markets. The funding comprises of a subsidy towards the costs for stand rental and stand construction of up to EUR12,500.
Focal points of the event and congress program
One of the focal points of ProSweets Cologne is going to be the new Ingredients event zone in Hall 5.2 next to the Trend & Natural Snacks section of ISM and it will ensure that the two trade fairs are more closely interlinked. In addition to market-relevant trends and surveys, the visitors can also look forward to a knowledge hub here with presentations by Ingredients exhibitors on the latest product developments and innovations. Beyond this, the Packaging special event will present new forms of packaging that also comply with the new guidelines of the EU legislation. The focus will particularly lie on sustainable solutions, i.e. resource-saving, waste-avoiding, reusable packaging and digitalization. A third highlight also awaits the trade visitors, namely the future congress “#CONNECT2030 in transition”, which is being jointly organized with ISM. Here, in the scope of panel discussions and lectures, renowned experts will give an outlook of the future of the sweets and snacks industry and what can be expected in terms of trends and developments up until 2030.