Positive signals for ProSweets Cologne 2021

The organizers of ProSweets Cologne recently announced they have positive signals around four months before the trade fair is set to begin. On the one hand, registrations from 22 countries have been received, including renowned and specialized solution suppliers from the entire product spectrum – from processing and packing machines, through to robotics, packaging and ingredients. On the other hand, ISM, which is staged in parallel, is recording high demand and around 80% of the exhibition space is already booked. Potential sweets and snacks manufacturers will also take the opportunity on-site in Cologne to inform themselves about new industry solutions at the supplier trade fair.

Together, both trade fairs form a strong duo again in January 2021 for the re-start of the industry and not only do they boast a manifold and competent alignment, but also it is – above all – a safe one, thanks to the #B-SAFE4business concept, the organizers say.

The measures developed by Koelnmesse include among other things continuous online ticketing with complete registration, significantly wider aisles, extensive hygiene measures and the obligation to wear a nose and mouth mask in all sections except when seated at the stands or in the food service area.

Oliver Frese, executive director and chief operating officer of Koelnmesse, commented: “We will act in line with the needs of the respective industry for each individual event. All of these measures support our customers in being able to plan and realize their trade fair appearance as efficiently as possible in spite of the current challenges. Even if we will probably still not be able to match the international dimensions of the previous events at the beginning of the New Year, the participation will be significantly more focused with a strong European emphasis in 2021.”

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