Puratos Brings Professionals in Brussels to Discover the Future of Industrial Patisserie
The Puratos “Indulgence and Beyond” seminar brought 300 senior executives to Brussels to discuss the future of industrial patisserie, March 29-31.
Senior executives from 47 countries have assembled in Belgium’s capital to exchange on the latest industry developments, hear, see and taste how Puratos is developing new ideas, and bringing new innovations into practice, according to a press release.
The industrial patisserie seminar in Brussels was built on the patisserie ecosystem, composed of naturalness, freshness and taste. These are the key factors that consumers consider when buying pastries.
It is a challenge for the industry to adapt to consumer expectations and fulfill their needs for naturalness while delivering fresh products that provide a delighting taste experience, the seminar debated.
This two-day event welcomed leading speakers from across the globe who linked their perceptions and observations to upcoming consumer trends and insightful worldwide market survey results that were presented during the event. Didier Boudy for example, The CEO of Mademoiselle Desserts, shared how his company differentiates and creates delicious patisserie at an industrial level.
Christophe Michalak, former World Champion of Patisserie, author and television host, is one of the most renowned chefs in the profession. He gave a keynote speech where he shared how he sees the future of patisserie.
He comments: “The patisserie of the future is patisserie of authors, in other words it is patisserie that will look like its creator. What differentiates me from my competitors is the fact that I never copy. I make my own unique creations that represent who I am.”
Interactive workshops were also organized, allowing participants to work on food packaging, and have a hands-on approach of cleaner label solutions and optimal ingredient interaction.
After the event, attendants were invited to see and sample products from well-known patisserie shops in Paris, covering the St-Germain area, renowned for its many high-end patisserie shops.
According to Euromonitor, the cakes and patisserie market continues to grow both in volume and value terms. The retail market value of cakes and pastries has grown 18% between 2012 and 2016, and is expected to increase again with 20.7% by 2020, reaching a retail market value of EUR142,384m. To identify the market’s expectations and improvement opportunities, Puratos interviewed close to 6,000 consumers around the world about their choices, attitudes and perceptions – all related to the patisserie industry.
The results of this consumer survey points out five key observations which were recently disclosed during the patisserie seminar “Indulgence and Beyond”.