The organizers of Sigep, the European expo for artisan gelato, pastry, bakery and the coffee world officially announced the dates and format of its 2021 edition: the trade show will take place digitally between March 15 – 17, 2021 and will happen as a live event again between January 22 – 26, 2022.
According to the organizers, the action to fight the pandemic and government measures do not allow either live or hybrid expos to be held in the first quarter of 2021. The evolution of the supply chains and the market therefore have their preferential communication channel in a digital format, which IEG has constructed along with all the expo’s stakeholders – exhibitors, visitors, association, the ITA Italian Trade Agency and the Media partners. The March dates were therefore confirmed to enable the community to meet and network on the market’s innovations, looking to the 2021 season.
Along with companies’ new products, Sigep Exp The Digital Experience will present a global insight on scenario trends for each of the product chains that have made this expo an icon through the years. These will include the potential offered by the digital world for sales channels, as well as for the issue of sustainability.
Between March 15 – 17, 2021, Sigep Exp The Digital Experience will take trade members into the workshops: spotlighting mixtures, dough and processing techniques, to discover the numerous opportunities for updating and the continuous evolution of the creation of gelato, pastry products and bread.
“IEG thus brings together vision, master chefs and established media partnerships, to support the rebirth of a fundamental sector of Italian-made products, which is going through an extremely critical phase but, nevertheless, has not stopped imagining, creating and focusing on a new start,” a press release announced.