Half Sized Loaf Launched
UK brand Kingsmill has launched a half-sized loaf to appeal to smaller households.
Kingsmill, owned by Associated British Foods’, say the 525g Little Big Loaf will have full size slices and be available in Everyday White, Tasty Wholemeal and Love To Toast varieties.
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Michael Harris, Kingsmill marketing controller said, “We’re confident this new launch will drive penetration of smaller loaves and really cater to a clear gap in the market. Each slice is as enjoyable as the first and the new format means that smaller households also benefit from reduced wastage.”
The product will be available at major supermarket chains and the launch will be supported by a £2 million marketing campaign