Eurostar Commodities Launches Della Terra Brand

Eurostar Commodities has launched vegetable flour pizza mixes Della Terra, which allow pizza makers to create flavorsome and colorful pizza bases that are higher in fiber and are said to provide a different pizza experience.

The move comes as part of a trend coming from Italy, where customers buy a slice of pizza with a flavored base that increases both taste and texture and creates a stand-out look and feel with purple, green or orange pizza bases.

Philip Bull, managing director of Eurostar Commodities said: “My interest in these mixes began when I first noticed this trend in the village of Guardiagrele. On bringing it back here to the UK, the response has been so overwhelming that I decided to create my own brand. We are passionate about these bases and want to create a pizza culture where people see flavored bases as an option on their menu enjoying a much fuller flavor.”

Della Terra Pizzas will also have ‘healthy’ credentials with higher fiber and protein content. Aimed at busy kitchens, cafes, restaurants, and bars the mix produces a dough with better extensibility to improve ‘rolling out’/‘stretching’ and gives a characteristic crisp and fragrant taste,

The range comprises four variants combining 100% natural vegetable powder with natural yeast and ‘00’ Italian pizza flour available in 3kg bags:

• Pizza Barbabieltola – Beetroot pizza base mix – ‘00’ Italian pizza flour, 100% natural beetroot flour;
• Pizza Patata Dolce – Sweet potato pizza base mix – ’00’ Italian pizza flour, 100% sweet potato powder;
• Pizza Farro Spelta – Wholemeal spelt pizza base – ’00’ Italian pizza flour, wholemeal spelt;
• Pizza Spinachi – Spinach pizza base mix – ‘00’ Italian pizza flour, 100% spinach powder.

Della Terra is available from Italian wholesalers across the UK, or directly from Eurostar Commodities. The launch is marked by a discount promotion of 20% during September 2018.

Eurostar is a family business from Yorkshire since 1994. Eurostar supplies over 10,000 tonnes of product to the UK and Europe every year.