InnovoPro, a prominent player in chickpea protein technology, unveiled the lineup of products set to debut at FIE 2023.
In response to the growing demand among consumers for plant-based alternatives, InnovoPro will reveal its newest innovations, featuring plant-based chocolate truffles with 12 grams of protein, egg-free brownies, and a plant-based barista drink specially formulated for stability in low pH beverages. This ensemble promises an authentic plant-based coffee shop experience. All ingredients are GMO-free, gluten-free, and non-allergenic.
“Consumers are now searching for healthy food and looking for nutritional benefits in all the categories that they consume. Bakery was always perceived as an indulgence category and it was not associated with health or nutrition benefits”, said Taly Nechushtan, CEO of InnovoPro. “Nowadays, even the most indulgent cake is expected to deliver additional value and offer a reason to be consumed, and more often than not, it revolves around nutrition and health benefits. The fact that our platform can offer great tasting solutions while answering nutritional needs has become an important differentiator on the market. It has enabled us to expand our customer base, break into previously untapped subcategories within the food and beverage industry and strengthen our foothold in the burgeoning market of alternative proteins.”
Food Ingredients Europe 2023 will be held on November 28 – 30 at Messe Frankfurt, Germany.