Sensient Flavours presents a new collection of ‘Trends to Taste’ flavors. The range of six flavors is based on the company’s latest insights into consumer interpretations of the past, present and future, they explain.
Published annually, the ‘Trends to Taste’ forecast encompasses the company’s syndicated research and horizon-scanning capabilities, to assess the latest consumer trends and transfer them into a flavorsome, aromatic language.
Its team of flavorists has examined current consumer perception of past, present and future times. For each dimension, they identified both positive and negative feelings, which are strong drivers of consumer behavior. By turning these insights into a flavor collection, the company has created six avant-garde offerings that mirror specific consumer attitudes to each time dimension, and help drive stronger product performance in the marketplace.
Engaging the Past
While some of us associate the past with positive feelings of nostalgia, stability and comfort, others use yesteryear to make changes to their future. To reflect the emotions of the former, Sensient Flavours has developed a new variation of Poudre Douce – a warm and comforting medieval spice blend for use in various foods from roasted meats to bakery items. Furthermore, Romeu e Julieta is a flavor combination of traditional tropical fruity guava paste and subtly sweet cheese.
Owning the Present
More and more people consider the modern world to be immersive – an interactive experience to be explored. For these shoppers, the flavor expert presents the aroma of Timut Peppercorn – a plant highly appreciated by Himalayan natives for its versatile properties, and Chocolate Toadstool with deep earthy umami and decadent chocolate notes.
Imagining the Future
Today, future visions of a near-perfect society sit alongside dystopian predictions that necessitate a return to a simpler existence, and regionally focused eating. In addressing the utopian idea, Sensient Flavours embraces the ancient description of utopia as a land of “milk and honey”, where honey means the sweetness of dates. Against this backdrop, the manufacturer presents Silan – a harmonic combination of brown dates with a slight bitter edge tempered with creaminess.
Acknowledging this vision, the flavor company presents Fermented Yaupon, reminiscent of roasted tea enhanced with floral notes.
“Our latest ‘Trends to Taste’ collection is designed to offer an understanding of emerging consumer trends, and their translation into actionable insights. Thanks to our forecast system, we have identified the consumer perspectives that influence their current decision-making and will guide food and beverage landscapes in the years ahead. Understanding the ever-changing trends helps developers to create more attractive products, and support their positioning for maximum effect,” says Ranbir Kooner, marketing manager EMEA.