Valrhona Selection has announced the expansion of Norohy, its first-ever premium, organic vanilla range. Norohy represents the brand’s commitment to making the vanilla industry more ethical, responsible and respectful of both people and the planet.
In order to ensure quality and traceability, Norohy partners with organic farmers from Madagascar to purchase unprocessed green vanilla beans harvested straight from producers in two specific regions, Maroantsetra and Mananara. Norohy’s vanilla beans are organic, not only out of a desire for a certification that would reflect its ethical commitments, but also to trace every bean right back to individual planters and raise producers’ awareness of environmental and horticultural issues around managing plantations.
After being harvested and selected, the beans are then processed and refined using traditional techniques. It takes over six months for these black non-split vanilla beans to attain their quality. Norohy is the only vanilla brand which packages its vanilla on-site in Madagascar to ensure the local community benefits from as much of the value chain as possible.
In addition to offering Organic Black Non-Split Vanilla Beans from Madagascar and Tahiti, Norohy is sharing its newest innovation in Vanilla: VaniFusion Organic, Whole Bean Vanilla Paste. VaniFusion is the cleanest, most authentic, and effective Vanilla paste composed of only 4 main ingredients: Vanilla Concentrate (made from whole beans), Vanilla Bean powder, exhausted Vanilla Seeds and Cane Sugar. Most Vanilla pastes available today are not organic and cannot be traced back to their origins. VaniFusion is certified organic and made from mature beans sourced from Madagascar.