Juri Winkler, Director Sales & Marketing, DIOSNA

Considering the market volatility, supply chain disruptions, energy costs, and workforce scarcity, what does this past year look like for your company when you draw the line? 

The challenges of the year helped us to identify weaknesses in our company.  It was an exhausting year that taught us to take much more dynamic and proactive measures. Despite the difficulties, it was the most successful year ever for DIOSNA.

What are your expectations for next year, keeping in mind the legacy of 2022, but also the current challenges? 

Given the volatility, it is very difficult to give an outlook for the new year. But what we do know, however, is that thanks to the lessons learned last year, we are entering a new year stronger than before. 

We expect the supply chain side to remain tight, but we are prepared accordingly.

How do you estimate the market will evolve and what is your priority list for 2023? 

The market will require even more automated, secure processes. The end products must continue to distinguish themselves through high quality. We have the intelligent solutions for this in the area of predough and kneading technology. Our focus is, for example, on the automation of kneading processes by AGV systems.

What do you consider to be the most valuable asset you have in 2023 as a company?

People! A strong and motivated team is the key to mastering challenges and getting better and better.

Of course, this includes reliable products that are in line with the spirit of the times and offer a solution to our customers’ problems, such as Diosna’s new AGV system (self-driving mixer bowls).

What was unexpected in 2022 and how did it impact your business?

At the beginning of 2022, no one could predict the course of the Eastern conflict. The result was multi-layered challenges: Investment fears, poor availability of components (not only electrical) and uncertainty.

Some customer projects that were firmly scheduled for 2022 were simply not realized. Unfortunately, we were not spared delivery delays, the consequences of which we are still struggling with today.