Biscuits and Cookies Market Size to Reach a Value of USD120.15bn by 2031
According to a new research report from The Insight Partners, the global biscuits and cookies market is witnessing significant growth owing to the rise in demand for various flavored biscuits, strategic initiatives by key players, and the proliferation of e-commerce.
The report runs an in-depth analysis of market trends, key players, and future opportunities. The biscuits and cookies market analysis considers several consumer preferences and demographics that are expected to determine the market strength in the coming years.
Market Growth: The biscuits and cookies market size is expected to reach USD120.15bn by 2031 from USD87.9bn in 2023; it is anticipated to record a CAGR of 4.1% during the forecast period. The rising popularity of processed and ready-to-eat foods and premium variants has positively impacted the biscuits and cookies market. The increasing preference for healthy alternatives and the rising demand for innovative flavors are contributing to the growth of the market. Further, the expansion of e-commerce and other novel delivery channels would propel the market growth in the coming years.
Rise in Demand for Various Flavored Biscuits: Consumers in urban areas are increasingly seeking variety and unique taste experiences in their snacks. This change in consumer preferences has led to an influx of innovative biscuit flavors, ranging from traditional options such as chocolate and vanilla to exotic variants such as matcha, lavender, and fruit-infused flavors. As consumers are willing to experiment with new tastes, manufacturers are expanding their portfolios to cater to this growing demand. For instance, in August 2024, Coca-Cola and The Oreo brands launched two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition.
The rising health consciousness among consumers has prompted the introduction of biscuits infused with natural flavors, organic ingredients, and superfoods such as oats, chia seeds, and quinoa. These healthier options attract a broad demographic, including fitness enthusiasts and individuals seeking balanced diets without sacrificing indulgent flavors. The growing inclination toward premium and gourmet biscuits among millennials and Gen Z is also boosting market expansion, as these groups are willing to pay for superior quality and distinctive tastes. Additionally, the increased influence of global culinary trends has popularized region-specific flavors, such as Indian masala biscuits or Mediterranean herb-flavored cookies. This trend is further amplified by e-commerce and social media, allowing brands to reach wider audiences and introduce new flavors. As the demand for innovative flavored biscuits and cookies continues to grow, the market is expected to witness sustained growth, driven by evolving consumer preferences and expanding product offerings from established brands and new entrants.
Growing Demand for Gluten-Free and Low/No Sugar Biscuits and Cookies: The demand for gluten-free and low/no sugar products is expected to emerge as a prominent trend in the global biscuits and cookies market, owing to the increasing awareness of gluten intolerance, the rising prevalence of celiac disease, and the increasing preference for healthier alternatives. As people are becoming aware of the adverse effects of gluten, including digestive issues and autoimmune reactions, there has been a notable shift toward gluten-free diets. Consumers increasingly seek organic alternatives that are free from synthetic chemicals and gluten. According to the Celiac Disease Foundation, 3 million Americans were significantly affected by celiac disease in 2022, and ~60–70% of Americans with celiac disease were not diagnosed. The treatment for celiac disease requires a 100% gluten-free diet. The rising number of people with diagnosed celiac disease and growing awareness regarding gluten-free diets positively influence product innovations pertaining to gluten-free biscuits and cookies.
Geographical Insights: In 2023, Europe led the market with a substantial revenue share, followed by Asia Pacific and North America. Asia Pacific is expected to register the highest CAGR during the forecast period.