Euromonitor: Packaged Bread Increasingly Popular in Asia

More and more consumers are purchasing pastry and bread in Pacific Asia. The demand for specific packaging solutions to ensure the products have a long shelf life is increasing accordingly, as bread and baked goods are particularly vulnerable to mold growth due to their high moisture content. At the same time, packaging has to prevent the products from quickly becoming dry and hard or losing their aromas.

The total market for packaged foods in Pacific Asia is expected to increase by 3.5% per year by 2023, while in many Asian countries, sales of packaged baked goods have been increasing steadily since as early as 2011, according to studies by the market research company Euromonitor International, published by

The frozen baked goods market is also seeing significant growth, with the total market for packaged foods in Pacific Asia expected to increase by 3.5% per year by 2023.

The ingredients that go into the bread are also becoming more important. 2017 saw a total of 25 new introductions in the field of sourdough products in Pacific Asia, with an increase to 73 in 2018. Here, Japan and Australia are leading the way. The total sourdough bread market is expected to increase by an annual average of 8 percent by 2022. The demand for lactose and gluten-free baked goods is increasing at a similar rate, reports.

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