Survey: Breakfast Food Almost at Pre-pandemic Level

Strategic research company Technomic released the Breakfast Global Menu Category Report which tracks, among others, consumer food and beverage preference and insights on new product development strategies. One of the main findings of the report is that consumers are back having breakfast out almost at the same level as before the pandemic.

“The breakfast category remained largely resilient throughout the global pandemic, and now presents an opportunistic daypart for many restaurant operators and supplier partners,” says Aaron Jourden, director of global research and insights at Technomic. “Consumers are back to using restaurants and foodservice outlets as normality returns to everyday life, but their attitudes, preferences and even venue types vary from country to country.”

Other key findings include: 

  • 24% of consumers globally source their breakfast from a restaurant or foodservice venue, down just 2% from pre-pandemic level;
  • 48% of consumers in Mexico dine at a full-service eatery for breakfast—the highest percentage in North America for this segment;
  • 39% of consumers globally purchase a breakfast sandwich on occasion, with some of the highest popularity in Chile (53%) and Malaysia (45%);
  • Four of the five most-preferred breakfast beverages among consumers globally are hot preparations, including hot coffee, hot tea, hot specialty coffee and hot chocolate.


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