Domino Uses Artificial Intelligence to Create Better Pizza

Domino’s has introduced DOM Pizza Checker, a scanner designed to improve the quality and consistency of its pizza, which will be operating in all Australian and New Zealand stores effective immediately.

According to Domino’s CEO Nick Knight, DOM uses artificial intelligence to “recognize, analyze and grade pizzas based on pizza type, correct toppings and even distribution.”

In the new ad Domino’s admits that its number one complaint is “My pizza doesn’t look like it should”, which led to the creation of DOM.

The introduction of DOM Pizza Tracker comes two years after the brand admitted that it had paid too much attention to its customer service technology and needed to return its focus to the quality of its pizzas.

According to Knight, if a pizza does not meet the company’s standards it will be made again. Later this year, customers will be able to follow a real-time image of the pizza being made, and will be notified if it has passed the DOM quality test.

DOM Pizza Checker was created by Domino’s long-standing technology partner Dragontail Solutions.

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