Pillsbury launches a limited-edition holiday sweater that features a scannable Pillsbury crescent roll on the left-hand sleeve. Simply hold your smartphone to the NFC chip sewn into the crescent roll on the sweater to unlock fan-favorite seasonal recipes, holiday playlists, tips for baking and inspiration.
In addition, the wearer can press the belly of the Doughboy on the sweater to hear the classic “hoo hoo!” laugh.
“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand,” said Tiffany Seelen, Senior Manager, Brand Experience, Pillsbury.
The holiday sweater joins Pillsbury fan-favorite products as another fun and memorable way to bring loved ones together with traditions old and new.