A Pillsbury Sweater to Help Bakers at Home

Pillsbury launches a limited-edition holiday sweater that features a scannable Pillsbury crescent roll on the left-hand sleeve. Simply hold your smartphone to the NFC chip sewn into the crescent roll on the sweater to unlock fan-favorite seasonal recipes, holiday playlists, tips for baking and inspiration.

In addition, the wearer can press the belly of the Doughboy on the sweater to hear the classic “hoo hoo!” laugh.

“Pillsbury sits at the center of so many family holiday traditions, and our new limited-edition holiday sweater is a fun way to create even more shared joy during the holidays, reminding consumers that Pillsbury and the holidays go hand-in-hand,” said Tiffany Seelen, Senior Manager, Brand Experience, Pillsbury. 

The holiday sweater joins Pillsbury fan-favorite products as another fun and memorable way to bring loved ones together with traditions old and new.

You might also like

Newsletter

Subscribe to our FREE NEWSLETTER and stay updated SUBSCRIBE

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid
OAID
__cfduid

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?