Baked by Melissa Launches Company’s First Vegan Cupcake Collection

Bite-size cupcake company Baked by Melissa has announced the release of its first-ever vegan cupcake assortment, available in all store locations and online for US shipping.

The collection consists of six flavors: cookie dough, triple chocolate chip, chocolate vanilla chip, strawberry, peanut butter, and superfood.

Some flavors are vegan twists on a few of the company’s fan-favorites such as cookie dough, stuffed with gooey vegan cookie dough and iced with rich chocolate frosting, and strawberry made with real strawberries. Other flavors are brand new – the Superfood cupcake, for example, features a chia, spirulina and acai cake, beet icing, and streusel topping made with sesame, sunflower seeds, and cinnamon.

“The process for creating Vegan was totally different than anything we’ve done before. We had to create entirely new cakes, icing, stuffing and topping recipes – how fun is that?! This new category is allowing me to work with new ingredients that I love and have not yet used for Baked by Melissa,” said president and founder Melissa Ben-Ishay.

The vegan cupcakes, which will be available year-round, are an addition to an already extensive collection of bite-sized treats. Over the past year, the company has launched over 100 different flavors of cupcakes, alongside a variety of gluten-free cupcakes and macarons, ensuring there’s something for everyone.

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