Bridor and EQUII Launch a Line of Complete Protein Baked Goods
EQUII, the pioneering complete protein foodtech transforming the nutritional value of bread, announced its partnership with Bridor, the North American leader in high-quality bakery products, to bring the next generation of baked goods with higher protein and improved nutrition to the North American artisanal bakery category. Together, with their respective cutting-edge fermentation technology and state-of-the-art manufacturing capabilities, they aim to cater to changing consumer preferences and dietary trends by creating health-forward protein breads and a variety of indulgent bakery products.
Starting in Spring 2024, breads featuring EQUII’s Complete Protein Blend will be available to Bridor’s broad spectrum of tens of thousands of foodservice industry clients across North America, who include hotel groups, restaurants, bars, c-stores, in store bakeries, retailers, coffee shops, airlines, cruise lines, retirement homes, hospitals, army base, schools and more. The initial launch focuses on three key products that Bridor will develop and bake using EQUII’s blend, which are:
Artisanal dinner rolls (40g)
Ciabatta sandwich carriers (105g)
Bread loaves (500g)
This industry-first exploration involves crafting nutritional bakery items with higher protein and dietary fiber content, 30% to 40% reduced net carbs, and aligned with the growing demand for healthier and more transparent food options.
Beyond its proprietary baking mixes, EQUII brings research and development expertise to optimize product development and quality at Bridor’s manufacturing facilities. The collaboration will also extend to include some of EQUII’s other food service product offerings in the sliced bread category to Bridor’s catalog, such as their thin slice bread in Classic Wheat and Multi-Grain varieties.
“My goal is to make the healthiest and tastiest food product innovations available to all. Nutritious has to be delicious,” said EQUII co-founder Chef Sebastién Canonne. “Mission accomplished with Bridor’s EQUII bread line, the perfect cross of nutritional science and enjoyable chef-crafted food products.”