Specialist French bakery, Bridor has seen sales of its Premium Maple and Pecan Delice double every three months since it’s 2019 launch. The sales increase follows research that consumers have increasingly turned to morning goods, such as pastries and croissants during the global pandemic. According to Kantar, the category has seen a 25% increase – the equivalent of an extra 77m ‘eating occasions’.
The pandemic has significantly changed the lives of consumers through the introduction of national lockdown and new social distancing measures. This has resulted in a considerable impact on consumer eating habits as people look for moments of indulgence or ‘pick-me-ups’ while at home. Consequently, this has driven an increase in snacking and a rise in demand for products in the indulgence category.
Launched in 2019, the Maple and Pecan Delice is inspired by the Canadian recipe, using the finest ingredients. It features pecans and a filling of more than 30% Canadian maple syrup.
The Maple and Pecan Delice also features a new shape for an elevated taste sensation. It has an open formed lattice top through which the premium, sticky filling can be seen. The crispy, flaky pastry is offset by a crunch topping of pecan nuts, rich in Vitamin B and E. Weighing in at 90g, it is made with a pure butter dough, and Canadian maple syrup filling.