Bridor Launches l’Amibiote Multi-fiber Bread

After four years in development, the French bakery manufacturer, Bridor, has revealed the results of its work with its scientific partners to create l’Amibiote – a recipe with sourdough composed of seven vegetal fibers. In 2016, Bridor’s R&D team started working on an enriched fiber loaf, a development undertaken in partnership with Joël Doré, a microbiota expert at the National Institute of Agronomic and Environment Research.

While studies have shown that fiber is an incredibly important part of our diet, one of the problems is getting enough of it from one’s diet and the types of food one is eating on a daily basis. With l’Amibiote, Bridor has created an enriched-fiber bread range that can be eaten at any time of the day, for many different occasions, making it even easier to get that diversified fiber intake into one’s diet. The unique recipe is composed of seven vegetal fibers rigorously selected for their beneficial effects on health by Joël Doré, research director at INRAE. At the same time, its nutritional qualities contribute to lower cholesterol levels, thanks to the positive action of beta-glucans.

To support the launch of l’Amibiote, Bridor established a clinical study in October 2019 with the Centre for Research in Human Nutrition (Rhône-Alpes), to assess the benefits of the new enriched-fiber bread. The scientific study produced convincing results into the effectiveness of the bread’s consumption.

Erwan Inizan, UK sales director at Bridor, said: “The development of l’Amibiote over the past four years represents Bridor’s ongoing commitment to producing ‘better for you’ bakery products. Having a fiber-rich dietary staple available in an accessible, everyday format that appeals to consumers of all ages, is very important to us and is something we’re very excited to see flourish.”

Available in a classic baguette format in two variants: Amibiote and Amibiote with cereals and seeds. The baguette can easily be introduced into diets to substitute daily bakery products. It is also available in loaf format and can be adapted to other formats on demand, the company says.

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