Dina Foods Adds QR Codes to Packaging

Mediterranean foods supplier Dina Foods has introduced smart QR codes on new look packaging for its Paninette flatbreads range, with two new Paninette variants also launched – sourdough and oregano.  

The new QR codes allow Dina Foods to share ideas with customers about how they can use its best-selling soft Lebanese two-layered flatbreads, linking through to a website with ideas for easy, varied and accessible recipes based on the Paninette. 

Project Director Wilda Haddad explains: “We wanted to do this as there are so many exciting ways to serve Paninette. They can be filled, with sweet or savory fillings, used as a wrap or topped like a pizza, and eaten at any time of day.”

In preparation for the introduction of the QR codes, Dina Foods has created new recipes with stunning photography as well as building a new micro site within the website which is exclusive to customers who scan the QR code.  The packaging has also been refreshed. 

Dina Foods recently launched oregano Paninette in QR coded packaging following requests from consumers. Oregano is widely used in Lebanese and Mediterranean cuisine as a marinade or flavoring.  

Alongside the oregano, Dina Foods has launched a sourdough Paninette. The health benefits associated with sourdough in areas such as gut health are well documented, and the new launch reflects growing public interest in sourdough.

Both the new oregano and the new sourdough Paninette are available in packs of five and make key health claims: Rich in Vitamin D; Low in fat; Low in sugar; No artificial colors or flavors and a Source of protein.  The oregano and sourdough Paninette are available as a Dina Foods branded bakery item in Morrisons, and via foodservice, as well as own-label customers.