Dina Foods Launches Paninette at Tesco

Mediterranean food supplier Dina Foods launched its authentic Paninette® flatbreads in 200 Tesco stores on 18 October. The soft-dough two-layered Paninette®, baked in Dina Foods’ traditional stone ovens, can be filled, used as a wrap or topped like a pizza, and served at any time of day.

The versatile white flatbreads appeal to today’s consumers who are looking for quick, healthy and fun meal-time solutions in the home, as working patterns change, says Dina Foods’ Assistant General Manager Wilda Haddad.

She comments: “Any number of savory toppings, as well as sweet toppings can be added to the Paninette®. This versatile bread makes for an instant win across all age groups.”

The Dina Foods’ 12-inch white Paninette® flatbreads, which will be supplied in a pack of five to Tesco, are also vegan and preservative-free. They are available at the RRP of GBP1.15. Packs have a 9-day shelf life due to the modified atmospheric packaging used.