Finsbury Food Group has partnered with BOSH!, the British vegan duo, to launch a new vegan traybake to be sold in Costa Coffee stores in the UK from March 4, 2021, for 16 weeks. This collaboration will be the first time that Finsbury and BOSH! have partnered with a coffee shop, according to a press release.
Finsbury and BOSH! have created the BOSH! Ultimate Slice, a chocolate tiffin base, with a chocolate topping and finished with fudge and cookie pieces. The traybake will be on sale in Costa Coffee stores as well as available to order via two apps from March 4, for a retail price of GBP2.25.
Jack Cook-Broussine, brand manager for Finsbury Food Group, said: “Our partnership with BOSH! has allowed us to expand into the vegan category, and as the range continues to grow and do well, we’re excited to continue working hard and create high-quality, enjoyable cakes that can be enjoyed by everyone – regardless of dietary preference.” Henry Firth and Ian Theasby, the founders of BOSH!, added: “We’re so excited to be working with Finsbury FoodGroup and Costa Coffee to bring customers our Ultimate Chocolate Slice. Since BOSH! began in 2016, it has been our mission to help expand the vegan offering on the high street, so we’re incredibly proud to be collaborating with the nation’s favorite coffee shop. It’s a real milestone for us and for veganism.”
Veganism is an industry expected to grow by 132% by the end of 2021, to be worth GPB7.4bn. Having forged a partnership with BOSH! in early 2020, Finsbury has already helped to successfully launch the brand’s first vegan cake range which comprises the Ultimate Chocolate cake, Luscious Lemon cake, Chocolate Happy Birthday cake, and Vanilla Happy Birthday cake.